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When Ulanka suggested using the OFELIA showroom to showcase her new summer collection, I thought it was the perfect idea right from the start. The collection evoked the calm, light and natural feel of a summer house, and our space became the ideal setting to recreate that atmosphere.
During the shoot, the space gradually transformed. Each setting was constructed with purpose, carefully selecting pieces of furniture and décor until we achieved exactly the effect we were looking for. It is always the details that help us create a story.
Ofelia Home & Decor BY Ulanka
The best thing about this project was seeing how each corner naturally came to life. A few rugs, some bedside tables, a few cushions or a decorative object could completely transform the feel of a space. Everything came together piece by piece, aiming to convey that relaxed, light-filled essence that summer inspires.
The garments from Ulanka’s new collection found their place amongst natural materials, soft textures and cosy atmospheres. It wasn’t simply a matter of creating a backdrop for a photoshoot, but of building a temporary home where fashion and interior design spoke the same language.
We love being part of projects that share our approach to interior design. Each piece adds character, creates atmospheres and helps to shape ideas. On this occasion, our collections helped to build the perfect setting for a collection designed to enjoy summer with naturalness and style.
I am grateful to Ulanka for trusting us and for choosing the showroom to bring their summer editorial to life. An experience that reminds us that both spaces and fashion have the ability to tell stories.
Whenever a brand approaches me about a collaboration, I feel that spark that comes with a new challenge. If you’re looking for a setting with soul for a editorial, a campaign or any creative project, I can help make it a reality. Just tell me your idea and we’ll start bringing it to life.
