To mark the latest opening of Ofelia home&decor in Andorra, our CEO and founder of the brand, Francisco Segarra, explains all the details of this partnership with Pyrénées, in an interview for the programme A l'Alça , collected by the Agència Notícies Andorrana, ANA. 

Home decoration and furniture sales business experienced exponential growth during the Covid-19 pandemic. The boom in this sector has continued despite having long since overcome the confinement and in Andorra has driven the opening of large 'home&deco' shops such as Ofelia. As a result of the high demand, the Pyrénées Group detected that the country needed a space of these characteristics and in November 2021 opened the new shop designed by interior designer Francisco Segarra.

"I have been involved in decoration for many years and I have always heard that there was a need for a space like this in Andorra, where people could make very 'Andorran style' houses, where they could have a shop where they could go, hear, see, and it is something that you have in mind and then things come up as fate would have it, and one person introduced us to Pyrénées, we had a first contact, they were interested in the brand, they knew about it, we were of course interested in Andorra and we couldn't find a better partner, so it was love at first sight", Segarra himself assured in an interview granted to the programme Al Alza. The Pyrénées Group's partnership with this brand is part of the company's strategy of linking up with the most prestigious firms, especially when the agreement means being able to sell its products exclusively. Ofelia cannot be found anywhere else in the Principality, it has no shop in Catalonia, and the nearest one is in Valencia, where the company was founded. In this sense, Segarra insists in saying that Ofelia is: "a brand that we want to grow little by little, we do not want to globalise it, because we in the end, we do not identify Pyrénées as a franchise, we identify it as a 'partner', but to me it is as if it were mine; they manage it, it is theirs, but there is a very good link and we are on the same path, and the franchisee in the end is someone without a name to earn, but we are not looking for that type of customer, and then the idea is to grow little by little without looking for a super big expansion".

You can watch the interview in Catalan HERE.

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